The New Zealand Fabric That’s Revolutionizing Performance Athletic Wear

When most people think of wool, itchy blankets and sweaters might come to mind. But a unique breed of sheep is redefining how consumers think of wool and revolutionizing the world of performance athletic wear.

At a farm in the southern Alps of New Zealand, Tom Rowley is a third generation sheep farmer raising merino sheep. While normal wool can be itchy and uncomfortable, merino wool is much finer which is why it's soft against your skin.

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