The latest addition to Principal - a collection of exceptionally located hotels based in landmark buildings - will open in London in early 2018.
The unveiling of the 334-room Principal London will transform the former Hotel Russell: a Grade II listed building which occupies the eastern flank of Russell Square in Bloomsbury; restoring a glamorous, grande dame to its original glory and administering a shot of adrenaline to the heart of London’s most literary neighbourhood.
The hotel is steeped in history, the Frederick Hotels Company having first opened its doors in 1898.
Lavishly appointed and boasting a striking terracotta exterior - with four British Queens guarding the entrance - it was always intended to be a home to glamour and indulgence.
Inside Principal London, striking, contemporary interior designs by Tara Bernerd & Partners and Russell Sage Studio pay homage to the building’s illustrious history whilst providing stylish form and function for the modern traveller.
Click here to visit the Lonely Planet shop for ebooks and print versions.
Click here to visit Booking.com
Join the Raven brothers on four epic overland adventures across the USA, Russia, Black Sea and South America!
Black Sea Circuit: An Adventure Through the Caucasus
Carnival Express: A South America Adventure
Living the Linger: Freedom on the American Highway
The unveiling of the 334-room Principal London will transform the former Hotel Russell: a Grade II listed building which occupies the eastern flank of Russell Square in Bloomsbury; restoring a glamorous, grande dame to its original glory and administering a shot of adrenaline to the heart of London’s most literary neighbourhood.
The hotel is steeped in history, the Frederick Hotels Company having first opened its doors in 1898.
Lavishly appointed and boasting a striking terracotta exterior - with four British Queens guarding the entrance - it was always intended to be a home to glamour and indulgence.
Inside Principal London, striking, contemporary interior designs by Tara Bernerd & Partners and Russell Sage Studio pay homage to the building’s illustrious history whilst providing stylish form and function for the modern traveller.
Click here to visit the Lonely Planet shop for ebooks and print versions.
Click here to visit Booking.com
Join the Raven brothers on four epic overland adventures across the USA, Russia, Black Sea and South America!
By Simon Raven & Chris Raven
Available in paperback & digital
Driving the Trans-Siberian: The Ultimate Road Trip Across Russia
Driving the Trans-Siberian: The Ultimate Road Trip Across Russia
Black Sea Circuit: An Adventure Through the Caucasus
Carnival Express: A South America Adventure
Living the Linger: Freedom on the American Highway