In a first for UK airports, Heathrow has today launched its presence on Weibo, the social media platform used by over 600 million people across the world.
Commonly referred to as the ‘Chinese Twitter’, Weibo is a microblogging website which allows people to post real-time messages of up to 140 Chinese characters. With an estimated 91 per cent of users interacting with Weibo on mobile, the platform is ideal for Chinese passengers who are on the move. Heathrow’s presence on Weibo is designed to promote UK tourism while also acting as a customer service tool, providing Chinese passengers with real-time information about their airport journey.
Click here to visit the Lonely Planet shop for ebooks and print versions.
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Driving the Trans-Siberian: The Ultimate Road Trip Across Russia
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Black Sea Circuit: An Adventure Through the Caucasus
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Carnival Express: A South America Adventure
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Living the Linger: Freedom on the American Highway
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Commonly referred to as the ‘Chinese Twitter’, Weibo is a microblogging website which allows people to post real-time messages of up to 140 Chinese characters. With an estimated 91 per cent of users interacting with Weibo on mobile, the platform is ideal for Chinese passengers who are on the move. Heathrow’s presence on Weibo is designed to promote UK tourism while also acting as a customer service tool, providing Chinese passengers with real-time information about their airport journey.
Click here to visit the Lonely Planet shop for ebooks and print versions.
Sponsored link:
Join the Raven brothers on four epic overland adventures across the USA, Russia, Black Sea and South America!
By Simon Raven & Chris Raven
Driving the Trans-Siberian: The Ultimate Road Trip Across Russia
Amazon.com * Amazon.co.uk
Black Sea Circuit: An Adventure Through the Caucasus
Amazon.com * Amazon.co.uk
Carnival Express: A South America Adventure
Amazon.com * Amazon.co.uk
Living the Linger: Freedom on the American Highway
Amazon.com * Amazon.co.uk