Tourism Australia and Qantas have signed on for a content-led campaign with The Guardian and Telegraph newspapers in the UK.
The campaign, which will run in February and March, shares the story of why there’s nothing like attending a major sporting event in Australia and encouraging people travelling to the Ashes to enjoy experiences beyond the cricket grounds.
You can pick and choose from complete guides and individual chapters, and download them to any device you like.
Click here to visit the Lonely Planet shop for more ebooks and print versions.
Sponsored link
Join the Raven brothers on four epic overland adventures across the USA, Russia, Black Sea and South America!
Black Sea Circuit: An Adventure Through the Caucasus
Carnival Express: A South America Adventure
Living the Linger: Freedom on the American Highway
The campaign, which will run in February and March, shares the story of why there’s nothing like attending a major sporting event in Australia and encouraging people travelling to the Ashes to enjoy experiences beyond the cricket grounds.
Is the grass always greener on the other side of the fence? Peek over the pickets and find out. This vast country is affluent, multicultural and laced with natural splendour.
Coverage includes: Planning chapters, Sydney, New South Wales, Canberra, Queensland, the Great Barrier Reef, Melbourne, Victoria, Tasmania, Adelaide, South Australia, Darwin to Uluru, Perth, Western Australia, Understand and Survival chapters.
Click here to visit the Lonely Planet shop for more ebooks and print versions.
Sponsored link
Join the Raven brothers on four epic overland adventures across the USA, Russia, Black Sea and South America!
By Simon Raven & Chris Raven
Available in paperback & digital
Driving the Trans-Siberian: The Ultimate Road Trip Across Russia
Driving the Trans-Siberian: The Ultimate Road Trip Across Russia
Black Sea Circuit: An Adventure Through the Caucasus
Carnival Express: A South America Adventure
Living the Linger: Freedom on the American Highway