Avianca has joined Skyscanner’s direct booking platform.
The pioneering integration, powered by Amadeus Altéa, makes Avianca one of the first airlines in North or South America to sell directly within the Skyscanner marketplace using IATA’s new distribution capability.
This solution will power Avianca’s retail future by providing a single source of offers for travellers whether direct, via Skyscanner direct booking or from more traditional referral models.
With the initial roll-out completed, Avianca inventory can now be booked directly within Skyscanner by customers in United Kingdom, United States and Spain, with additional markets to be deployed later.
The platform gives Avianca a unique opportunity to showcase their brand and upsell products to increase ancillary sales and mobile conversion.
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