Tuesday, 14 May 2019

Air New Zealand launches new UK ad campaign

Air New Zealand has launched its latest above the line campaign.

The airline is launching its UK campaign ahead of the summer, showcasing its London to Los Angeles route and highlighting its “a better way to fly” proposition.

The campaign aims to educate travellers on Air New Zealand’s direct London to Los Angeles service and, by drawing on the theme of ‘bet you didn’t know’, highlight some of the surprising things they might not know about the service.

The out-of-home campaign has now gone live in London.

Predominantly running at London Underground stations, the light-hearted creative will feature various executions highlighting lesser-known facts such as “babies can’t dream”, “lobsters taste with their feet”, “mangoes get sunburn” and “bees do have knees” before revealing Air New Zealand’s daily direct flight route from London to Los Angeles.

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